Affiliate Partners

We run an affiliate programme designed as a straightforward partnership for publishers, streamers, affiliates and marketing partners. We work with UK-facing partners to drive high-quality traffic and share commercial upside, and we handle day-to-day partner operations so you can focus on growth.

Programme purpose

Our affiliate programme exists to create a transparent, performance-driven channel that connects relevant audiences with our products. We aim to build long-term relationships where both sides benefit from responsible customer acquisition and clear business terms.

Partnership benefits

We offer scalable cooperation and practical support tailored to different partner types, including content publishers, streamers and comparison sites. Partners receive a dedicated contact, timely communications and access to creative assets so you can start promoting quickly and efficiently.

Commission structure

We provide flexible commercial models to suit different traffic profiles, including revenue-share, CPA and hybrid arrangements. Specific rates are agreed individually and documented in the partner contract. Payments and reporting are settled on a regular basis and detailed in the agreement, with clear terms for reversals, player eligibility and attributable activity.

Tracking and reporting transparency

We use reliable tracking with a partner dashboard that shows clicks, registrations and revenue-driving activity. Raw data and performance reports are available on request so you can reconcile traffic and earnings. Any discrepancies are investigated jointly and resolved through an agreed escalation process.

Marketing tools and support

Partners get access to a range of creative formats, embeddable links and campaign landing pages adapted for mobile and desktop. We supply up-to-date creatives, tracking templates and compliance-ready copy to help you meet platform rules. Your account manager can also recommend optimisation tactics and provide regular performance reviews.

Long-term cooperation

We focus on sustainable growth and predictable partnerships. That means regular business reviews, seasonal planning, and joint testing of creative and channels. We value partners who prioritise quality traffic and compliance, and we reward consistent performance with tailored programme reviews and commercial updates.

Get in touch

To discuss a partnership or request a media kit, contact our affiliate team at [email protected]. We will respond with next steps and a short onboarding checklist so you can get started quickly.